Do you know anyone who has never done an online search?
Probably not. We all go to Google to look for reviews on products, services, we look for answers and advice etc.
Online search engines have even opened new channels to get customers to local businesses.
40% of searches are local; people use the Internet to find products and services in their area.Continue reading...
Have you ever clicked around a website, reached the “News” page and the last update was from 2006? Not good. We are in a technology revolution, people. The speed that technology is evolving is insane! I grew up with Facebook at my fingertips and I am still shocked almost everyday when I read about new tech start-ups.
When a visitor comes to your website for the first time, it is very likely that they will hit the “About” page. Why? Because they want a human, a story and reassurance.
Here are some helpful guidelines from author Seth Godin:
1. Don’t use meaningless jargon:
If your business development plan has run off course and you’re losing potential sales, poor visibility on the Internet may be the cause of it all. Your website may be up and running , but is it static or is it a blog? When is the last time you “Googled” your company or primary keywords? Perhaps it’s time to learn what Search Engine Optimization is really about.