Category Archives: Local Business
The Truth About Local Businesses and Online Searches
- Posted on
- in Internet Marketing Tips, Local Business
- by Susie Romans
Do you know anyone who has never done an online search?
Probably not. We all go to Google to look for reviews on products, services, we look for answers and advice etc.
Online search engines have even opened new channels to get customers to local businesses.
40% of searches are local; people use the Internet to find products and services in their area.
Continue reading...Today’s Emphasis Must be on Local Marketing
- Posted on
- in Internet Marketing Tips, Local Business, Social Media
- by Susie Romans
Today’s emphasis must be on local marketing
The new marketing mantra should be: “Reach specific communities with specialized messages”. The era of mass marketing is being replaced by what marketing mavens are calling “mass personalization.” Tom Feltenstein, a top local marketing proponent, advocates targeting your marketing efforts to specific neighborhoods, “making sure your message is delivered only to people most likely to be your customers — those within 10 miles or 10 minutes of your door.”
Continue reading...Local Businesses Must Manage Own Websites
- Posted on
- in Internet Marketing Tips, Local Business
- by Susie Romans
Have you ever clicked around a website, reached the “News” page and the last update was from 2006? Not good. We are in a technology revolution, people. The speed that technology is evolving is insane! I grew up with Facebook at my fingertips and I am still shocked almost everyday when I read about new tech start-ups.
Meet the President
