Category Archives: Social Media
Today’s Emphasis Must be on Local Marketing
- Posted on
- in Internet Marketing Tips, Local Business, Social Media
- by Susie Romans
Today’s emphasis must be on local marketing
The new marketing mantra should be: “Reach specific communities with specialized messages”. The era of mass marketing is being replaced by what marketing mavens are calling “mass personalization.” Tom Feltenstein, a top local marketing proponent, advocates targeting your marketing efforts to specific neighborhoods, “making sure your message is delivered only to people most likely to be your customers — those within 10 miles or 10 minutes of your door.”
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