5 Tips for your “About Us” Web Page
When a visitor comes to your website for the first time, it is very likely that they will hit the “About” page. Why? Because they want a human, a story and reassurance.
Here are some helpful guidelines from author Seth Godin:
1. Don’t use meaningless jargon:
Example: “… is a recognized provider of result-based online and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients, … is committed to the ongoing mastery of the latest online platforms – and to providing continuously enhanced aggregation and optimization options.”
2. Don’t use a stock photo of someone who isn’t you. The more photos of you and your team, the better.
3. Make it easy to contact you. Don’t give a contact address or number that doesn’t work.
4. Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates.
5. Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they’re both interesting and true.