The Truth About Local Businesses and Online Searches
Do you know anyone who has never done an online search?
Probably not. We all go to Google to look for reviews on products, services, we look for answers and advice etc.
Online search engines have even opened new channels to get customers to local businesses.
40% of searches are local; people use the Internet to find products and services in their area.
A dentist, a lawyer, a pizza place,a plumber etc. But here’s the issue: MOST local businesses are very behind in getting themselves ranked in the search engines.
It’s crucial to know that internet marketing can be tracked. Reports can be generated showing number of searches, clicks, page views etc.
Can a newspaper or radio commercial do that?
Marketing online is simply a MUST DO. It’s safe, track-able and is by far has the highest return on investment compared to any other advertising channels.